Red Bull GmbH I Head of Global Music Marketing (2019-2020)
As Head of Global Music Marketing I was responsible for Red Bull’s global music marketing program and the global organisation that developed and delivered 600 marketing initiatives in over 60 countries. Working across all spectrums of the marketing mix ranging from live events to opinion leader marketing resulting in credibly positioning Red Bull’s Music program as brand equity driver for the brand. My responsibilities were the creation and delivery of the strategic direction (including budget responsibility), quantifying brand impact in the music sector and working with 60 countries to deliver that vision in a way that supported global marketing strategy.
Red Bull GmbH I Global Culture Marketing Manager (2018-2019)
As Global Culture Marketing Manager I was working across the topics of music, artists, dance, entrepreneurial and CSR programs, I was responsible for the holistic planning of marketing plans in over 30 countries. My work involved close collaboration, coaching and strategic leadership of local marketing teams and cross-departmental projects (e.g. developing Red Bull’s global strategy for external music festivals). I was also responsible for specific global projects to roll out best practice in a cost effective and impactful way.
Red Bull GmbH I Global Music Program Manager (2017-2019)
My responsibilities as Global Music Program Manager included the global strategic lead for local marketing initiatives in Red Bull’s top 30 strategic markets, as well as day-to-day communication with marketing teams around the world – in the office and on the ground. In addition, I was responsible for the artist selection of content productions of the Red Bull Media House (from feature film to Red Bull TV including web, print and audio platforms like Red Bulletin or Red Bull Radio).
Red Bull GmbH I International Culture Project Manager (2015-2017)
As International Culture Project Manager I was responsible for the internal integration of the company’s own record label “Red Bull Records” (based in Los Angeles). The spectrum of activities ranged from integrations in the sports sector (including Red Bull Racing) to content integration for global advertising campaigns (e.g. World of Red Bull TV commercial).